Watch Intro Video

Video: The solution for sales pros

Watch Intro Video

Video: The solution for sales managers

Watch Intro Video

Video: The solution if you're selling lowest price

Course curriculum

  • 1
    Welcome to "Your Price is Too High!"
    • Thank You and Welcome!
    • Before you begin...
    • 20-Page Course Workbook "Your Price is Too High!"
  • 2
    For Sales Managers
    • For Sales Managers: How to Help Your Team Get the Most From Our Training
    • Sales Manager Bonus: How to Increase Your Impact as a Coach and Strategist
  • 3
    Video #1 - The secret to getting a higher price. (3:24)
    • The Secret to Getting a Higher Price
  • 4
    Video #2 - Using the 7 steps to defend your higher price (and still win the business!) (4:35)
    • Using the 7 Steps to Defend Your Higher Price
  • 5
    Video #3 - Mastering Step 2 - “Ask questions” …to learn how to defend your higher price (3:07)
    • Mastering Step 2 - "Ask Questions"
  • 6
    Video #4 - “Mastering Step 3 – “Know your enemy” …Do you really know your competitive uniqueness? (5:08)
    • Mastering Step 3 - Know Your Enemy
  • 7
    Video #5 - Mastering Step 4 – “Defend value” …by strengthening how you answer, “Why would I pay a higher price to buy from you?” (5:36)
    • Mastering Step 4 - Defend Value
  • 8
    Video #6 - Using financial justification to prove your “higher price/lower total cost.” (5:08)
    • The Final 'Selling Higher Price' Challenge
  • 9
    Video #7 - Mastering Step 5 – “Gain commitment” …to win the business. (2:26)
    • Mastering Step 5 - "Gain Commitment"
  • 10
    Video #8 - Mastering Step 6 - “Keep the door open” …to keep them talking. (2:40)
    • Mastering Step 6 - "Keep the Door Open"
  • 11
    Video #9 - Mastering Step 7 – “Now fix this” …to improve your ability to win more business at a higher price. (3:10)
    • Mastering Step 7 - "Now fix this..."
  • 12
    Video #10 - The final ‘Selling higher price’ challenge – how much risk are you willing to take? (4:39)
    • The Final 'Selling Higher Price' Challenge
  • 13
    Next steps
    • More resources for you
    • Before you go...